Are you looking to become an SEO expert? Search engine optimization (SEO) is a complex and ever-evolving field, and it can be difficult to know where to start. In this comprehensive guide, we'll cover the basics of SEO and provide you with the tools and resources you need to become an SEO expert. First, it's important to understand the difference between on-page and off-page SEO. On-page SEO refers to the optimization of elements on your website, such as content, titles, and meta tags.
Off-page SEO refers to activities that take place outside of your website, such as link building and social media marketing. To stay up to date on the latest SEO news and trends, consider listening to podcasts or joining an active Facebook group. For example, our Facebook group, Ahrefs Insider, has almost 17,000 members and is very active. Additionally, Anders Ericsson's theory of 10,000 hours of practice can be applied to learning SEO.
To get started with SEO, read Moz's The Beginner's Guide to SEO. This guide provides a comprehensive overview of the basics of SEO and is a great starting point for learning more about the field. You can also watch videos from SEO experts online or attend a conference if it's convenient for you. Additionally, there are many courses available that offer an SEO certification which can be useful if you plan to pursue an SEO career.
Creating high-quality links is one of the most challenging aspects of SEO and one of the most in-demand skills. To learn more about link building, consider reading posts from top publications such as Mashable, Entrepreneur, TechCrunch or Forbes. Additionally, writers like Jayson DeMers, John Rampton and I cover SEO topics regularly. To become a T-shaped SEO expert, you should have extensive knowledge of everything related to SEO but excel in a particular area.
After following the beginner recommendations outlined above, review posts online and watch videos from experts in your chosen area of expertise. Once you have a basic understanding of SEO, you can begin to implement changes on your website. However, it's important to note that SEO takes time to work and you may have to wait a couple of months (or more) to see the impact of changes on your website. Finally, if you plan to hire someone else to do SEO for you, it's important that you have a good understanding of the field so that you can evaluate their readiness before hiring them.
Investing a few hours a month in learning about SEO will help you become a sought-after expert in the field.