Both SEO and SEM seek to improve the positioning of a website in search engines (such as Google) but there are several differences between them. Both SEO and SEM seek to improve the positioning of a website in search engines (such as Google) but there are several differences between them. That might not be realistic for all businesses but getting started with two of the more common SEM channels like SEO and PPC is a great place to start. Whichever you use, or both, you should optimize your strategy with any of the top SEO software solutions that can perform both organic and search and social media PPC.
SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.
What is SEO and SEM?
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. SEO, or Search Engine Optimization, is defined by Moz as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results. If your SEO work is driving visitors, but you’re not seeing the conversions you want, you can use SEM to actively reach out to those targets and bring them back to your website. SEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates.