Are there only 11 parts of SEO that you need to know? Far from that. As you define the SEO standards of your audience and the industry, keyword research is necessary to identify the best possible user intent to search and find what your audience is looking for. But, not only that, what your audience is looking for is just as important as how they search for it. Subtle changes in keyword research can make or break an SEO strategy.
The user intent behind the keywords is the next thing that is absolutely vital to the success of any SEO campaign. But, throughout your keyword research, you'll find variations for “widgets for sale,” “DIY widgets,” and “widgets” that do things. Each of these variations results in at least a tenfold increase in searches that lead to your landing page. If you hadn't done this keyword research and didn't make adjustments based on market changes in audience search behavior, you probably wouldn't have found these deeper keywords that deserved the.
It all depends on how you approach how deep you want to go into keyword research. The deeper you go, the better opportunities you can end up discovering. But, if you're in a rapidly changing industry where the market changes rapidly, it may be important to integrate a quarterly or even bi-monthly keyword research task into your SEO process so you know exactly what audiences are looking for next. In addition, significant issues with 404 errors on the site can also impair crawling and indexing.
That's why it's so important to make sure your site is 100 percent functional and crawlable right from the start. Or, you have created a large homepage slider that takes 3 seconds to download just for the slider. However, search engine algorithms continue to change over time as the Web evolves, so online retailers must evolve with engines. We need to make sure we keep up with best practices to get the best possible rankings for relevant keywords.
Knowing and understanding each of the 4 main components of SEO is crucial to improving a brand's search results. Each component builds on and complements the others. The stronger the connections between each of the 4 components of SEO (technical SEO, on-page SEO, off-page SEO, and content), the better the results. The importance of technical SEO cannot be underestimated.
Technical SEO allows search engines to interact with the site to identify keywords and phrases that customers have used in their searches. Most content management systems already automate technical SEO, but there are other areas to consider to further optimize technical SEO. Off-page SEO involves driving traffic from other sites to your site. Some components of off-page SEO include creating relevant links from other sites, raising awareness on social media, and creating guest blogs to help cultivate the off-page visibility that drives more traffic to your site.
Optimizing your keyword strategy for meta tags and other site components, such as images, will help keep customers on the site longer and with a more positive experience. Ease of access and specificity are crucial in determining the best way to create your on-page SEO. At the end of the day, your website only hosts your product. Creating clean and effective content that further strengthens your SEO will ensure that the customer has arrived at the exact place they have been looking for.
Understanding the interconnectivity between the 4 main components of SEO can help your business grow and stand out. However, it takes time and careful planning to ensure that your content, on-page, off-page SEO, and technical SEO are in harmony. You may find it hard to believe, but studies have shown that approximately 40% of visitors will leave a website if they don't find what they're looking for within the first 3 seconds. They are backed up and passed to the next output in the SERPs.
Did you know that 4 out of 5 people use search engines to find local information? What would you say if I told you that 50% of consumers who perform a local mobile search visit a store within 1 business day? A study by HubSpot found that companies that have an active blog receive an average of 434% more indexed pages than those without one. You may remember from the above that the more indexed pages you have, the more likely your site will be discovered. The content of a website is the most important element of an effective search engine optimization strategy. When assembling the content of your website, you need to consider what information is essential for the customer.
The length of the content of a website is important both for search engines and for the impact of your SEO, so we recommend adding text composed of a minimum of 300 words, but a good average for a page is better around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant to your customers and avoid repetitiveness. Keywords are terms that users type in search engines such as Google to find a website. Having relevant keywords is essential to be able to find them on organic search engine results pages.
A good keyword is a term with a lot of requests on Google and is closely related to your area of business. In order for them to be found in the SERPs, you must integrate your keywords into the title of your web pages, as well as in the content of your website. It is preferable to embed keywords at the beginning of the text, while ensuring that the integration looks natural and conforms to your content. If you simply list your keywords, one after the other, without proper integration, you run the risk that search engine monitoring will detect you and your website could be penalized.
Social media is one of the best channels for companies to interact with their customers and provide updates on any news about their business. Social media can be very useful to achieve specific objectives, as well as to promote products and services by publishing interesting content, such as images and videos. If you're a small business that uses WordPress for your website, technical SEO should be something you can cross off your list pretty quickly. If you have a large, personalized website with millions of pages, then technical SEO becomes much more important.
Much of what is considered “technical SEO” here is actually part of the design and development of your website. The trick is to make sure your developer understands the interplay between website design, development and SEO and how to create an incredibly fast and mobile-friendly site. Your website must be optimized as a whole and at the individual page level. There's a crossover here of your technical SEO, and you want to start with a well-structured content hierarchy for your site.
With strong technical SEO in place, layered page optimization is simple. Use tools like Screaming Frog to track and identify weaknesses and work methodically on your pages. That's the saying, right? In a way, it's true. Your website is just a wrapper for your content.
Your content tells potential customers what you do, where you do it, who you did it for and why someone should use your business. And if you're smart, your content should also go beyond these obvious brochure-like elements and help your potential customers achieve their goals. As a simple example, I recently renovated a Victorian-era house in the UK and, throughout the process, looked for several professionals who could demonstrate relevant experience. In this case, having a well-optimized case study showing renovation work on a similar house in the local area would serve as excellent long-tail SEO content, it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates his credibility.
Make sure you optimize all your marketing content, including case studies, portfolio entries, and testimonials, not just the obvious service pages. We're still seeing too many paint-by-numbers SEO approaches, where local businesses are paying agencies to publish blog posts that strategically don't fit well. Make sure all your content is optimized, and if you're doing content marketing, make sure it's a good fit for your marketing tactics. This type of natural link should be the backbone of your link building efforts.
This may mean that you first have to revisit the content of your site and create something of value, but if you can do that, you're halfway home. As a site becomes larger and infinitely more complex, a mistake in one part of the implementation can really affect another part of the SEO project. In an article on Entrepreneur, Jason DeMers described “Why modern SEO requires almost no technical expertise. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking on SERPs (search engine result pages), while off-page SEO refers to everything that can be done outside of your website to improve your visibility on the web.
In case you've been living on a desert island without access to SEO resources for a few months, Google is set to release its latest page speed update in May, called “Core Web Vitals. By understanding each of the 4 types of SEO, SEO keyword research, and how they communicate with each other and with search engines, your business will be able to attract more customers and continue to grow. If you want to improve your ranking on Google and other search engines, you need to make sure that your site has the most important SEO elements. While shares on social media are not a direct ranking factor, getting more shares can indirectly boost your SEO.
When it comes down to it, social media is an SEO powerhouse because of its potential for “word-of-mouth viral sharing”. You can't employ SEO spamming tactics one month and then be good the next month and think Google will bypass it. Content remains one of the de facto standards by which SEO professionals acquire links to help increase rankings and help create traffic flows to a website. Backlinks are exactly this, however, they can be considered the most complicated part of SEO, since it requires external sources to publish content about your business.