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But with more than 1.8 billion websites online today, how do you create genius? How much does this matter? Well, CoSchedule saw a 594% increase in traffic by reshaping its SEO content strategy to be more aligned with search engine intent. In fact, 38% of people will stop interacting with a website if the content and design are not appealing.
Search engine optimization (SEO) is the art and science of getting pages to rank better in search engines such as Google. Because search is one of the main ways people discover content online, ranking higher in search engines can lead to increased traffic to a website.
Are there only 11 parts of SEO that you need to know? Far from that. As you define the SEO standards of your audience and the industry, keyword research is necessary to identify the best possible user intent to search and find what your audience is looking for.